Fefo Bouvier - Alpha Aliado Sony Uruguay

Sony Alpha Friend in Uruguay: Fefo Bouvier, astrophotographer

Shop at Sony Uruguay with a 5% discount using the coupon FEFOSONY

Excited to share some great news with you all! As of today, I am part of the Sony family as an Alpha Friend.

I still can't believe it! 🥹 My first camera was a Sony Cyber-shot point-and-shoot. With that camera I started dreaming of being a photographer and pointing to the sky. I always knew that the day I could afford professional equipment, it would be from Sony Alpha. And so it was.

This collaboration—which makes me the first Uruguayan photographer to become an Alpha Friend—has raised some questions that I will answer below.

What does it mean to be a Sony Alpha Friend?

Being an Alpha Friend means being part of an exclusive community of creators who, at Sony's discretion, excel in their respective fields and choose to use Sony Alpha series equipment. In my case, astrophotography is brought to life through these devices.

As part of this community, I will not only have the privilege of using high quality equipment in future projects, but also of participating in events, talks and workshops organised in collaboration with Sony Alpha Latin America. Stay tuned, because we will soon be meeting up at these events!

Is there an official Sony shop in Uruguay?

Yes. Sony has landed in Uruguay with its online shop www.sonycenter.uy and the campaign Más cerca de USA (Closer to the US), which really changes the game, bringing the prices of Sony cameras, lenses and accessories closer to those in the United States. This means that you no longer have to go through the hassle of importing from abroad, as, in most cases, it is now more convenient to buy directly in Uruguay (sometimes even cheaper—see this example). In addition, Sony Uruguay offers an extended warranty for an additional year and access to official technical service in Uruguay, Argentina and Chile.

And as if that wasn't enough, Sony Uruguay is giving all my audience an additional 5% discount on all purchases, both online using the coupon FEFOSONY, and in the physical shop (mentioning the coupon).

The discount applies to interchangeable lens cameras, video cameras, Cyber-Shot cameras, lenses and accessories. The diversity of products now available in Uruguay is enormous and if a product is not available, ask them to bring it especially for you. I can testify that Sony equipment will allow you to take your photography or video to the next level, whether you are a professional or a beginner.

How can I get a discount at Sony Uruguay?

Simply use the coupon FEFOSONY during the checkout process, with no limit to the number of uses.

If you use the discount coupon, I invite you to share your experience in the comments below or, even better, in an Instagram story.


As always, thank you all for your support, especially Sony Uruguay for trusting in my work 🫶

I hope you enjoy this new stage in my photographic career as much as me.

I will keep you posted about any activity that arises from this collaboration through my newsletter.

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